Wechat
History
Begin：At Tencent Guanzhou Research and Project center in Oct. 2010
Number of Users: 2012, 100 million (Start to enter into international market)
2016, 889 million, 90% Chinese
Revenues from value added service: 5.5 billion dollars
Functions (7)
Messaging- Main function
Test Messaging, hold- to- talk voice messaging, broadcase messaging, video conferencing, video games, sharping of photographs andvideos, location sharing
Send previously saved or live pictures and videos
GPS locations with friends or a group
Automatic translate service is avilable
Friend Seek- to add friends
Search by username, phone number, phone or email contacts, playing a " message in abottle" game, viewing nearby people who are using the same eservice and friend radar
Update social information flow
Allow to post images, test, comments and share music articles with "like"
Can link to Facebook and Twitter accounts and post content directly to these platforms
Privacy- worked by groups of friends
Offical accounts- service account, subscription account, enteripise account (only choose one)(platforms for service)
Interact with subscribers
Provide services
Push feeds to subscribers
2014, 8 million accounts
WeChat Pay- Payment Services
Customers for RAM payment- WeChat Pay for settlement of foreign exchange with cooperative bank- Overseas Merchants for foreign currency decominated goods- Customers
City services (Wechat- Me- Purse)
Foundation: The people's livelihood services provided by goverment departments and public utillities on WeChat.
Advantages: Service query, reservation, urban service entrance
Influences: 1.Make people fully enjoy the convience of city life
2."Internet plus" in the filed of public services landing
News Feed and Search
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